Our Board

James Dudfield
(Non executive director- appointed 17 October 2003 and Chairman 1 September 2006)

James has over 20 years business experience and sits on the Farm Pride Foods Limited Board as an independent Director.  He is currently an Executive in the finance industry and has experience in distribution, sales and marketing, product management and strategy across the financial services, energy and manufacturing industries.  James has held senior positions at ING, ANZ Banking Group, Lend Lease, McKinsey & Co. and ESSO Australia Limited.  James holds a Bachelor of Economics (Honours) and MBA from the University of QLD.

Zelko Lendich
(Executive director- appointed 6 May 2003)

Zelko is an independent management consultant.  He is currently a non-executive Director of West Coast Eggs, Novo Foods and Ai Limited.

He has wide ranging experience in commerce, government and education in Australia and Internationally.  Zelko has held senior posts at the University of Western Australia's Management Development Institute, Australia Leather Holdings, McKinsey & Co and ABB in Sweden, London and Canada.  Whilst with the Australian Government, he was the principal advisor to the Minister for Transport and a key economic advisor to the Premier of Western Australia.  Zelko has a Bachelor of Economics degree and an MBA from the University of Western Australia.

Bruce De Lacy
(Executive Director/Secretary - appointed 1 August 2003)

Bruce has over 30 years experience in the egg industry.  he has previously been employed in a number of positions at Farm Pride Foods Ltd including Company Secretary, Financial Controller, General Manager and more recently Chief Operating Officer.  Bruce has a Bachelor of Business, is a CPA and a Fellow of Chartered Secretaries of Australia.

Peter Bell
(Non executive director- appointed 30 May 2008)

Mr Bell has been involved in the egg industry for over 40 years and comes from a third generation poultry farming family.  He continues to be directly involved in the management and servicing of commercial egg farms.  Mr Bell is also the Managing Director of AAA Egg Company Pty Ltd the largest egg business in Western Australia, a director of West Coast Pty Ltd, a director of Pure Foods Pty Ltd the largest egg business in Tasmania, Chairman of Hyline Australia Pty Ltd the largest supplier of layer chickens in Australia in addition to being a director of a number of other egg related companies.

Malcolm Ward
(Non executive director- appointed 30 May 2008)

Mr Ward has been in the egg industry for 20 years having owned and operated cage and free range farms and has served on industry related boards in the areas of farm management and feed supply.  Mr Ward is a director of AAA Egg Company Pty Ltd and its subsidiary, West Coast Eggs Pty Ltd.  Mr Ward is also a director of a number of other private companies and has commercial interests in independent supermarkets, property and technology development.