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Company Profile

Farm Pride Foods Ltd is a leading grader, packer, marketer and distributor of eggs and egg products. Servicing the domestic retail, industrial and food service sectors, Farm Pride also exports products to Asia. The company holds significant assets, including major egg farms around the country. It also operates major processing and grading facilities.

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Our Board

Peter Bell

Appointment: Non-Executive Director 2008; Non-Executive Chairman, 2015; Member of the Audit Committee.

From a third generation poultry farming family, Peter has been involved in the egg industry for over 50 years. He is the Managing Director of AAA Egg Company Pty Ltd. He is also a Director of West Coast Eggs Pty Ltd, Days Eggs and Pure Foods Eggs, as well as a number of other egg-related businesses.

Malcolm Ward

Appointment: Non-Executive Director, 2008; Chairman of the Audit Committee.

Involved in the egg industry for over 25 years, Malcolm has owned and operated cage and free-range farms, along with serving on major industry boards. He is currently a director of AAA Egg Company Pty Ltd and West Coast Eggs Pty Ltd. He is also the Managing Director of his family’s independent supermarkets, and a director of the Australian United Retailers Limited (NSX: AFO).

Bruce De Lacy

Appointment: Company Secretary, 1997; CFO, 2003; Executive Director, 2014; CEO 2015.

Bruce has more than 30 years’ experience in the egg industry. He has held a number of senior positions at Farm Pride, including General Manager and Chief Operating Officer. Bruce has a Bachelor of Business Studies from Swinburne University, majoring in Accounting. He is also a CPA and a Fellow of the Governance Institute of Australia.

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