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Our Board

Peter Bell

(Non-executive Chairman – Appointed 30 May 2008, Member of the Audit Committee)

Peter has been involved in the egg industry for 50 years and comes from a third generation poultry farming family. He continues to be directly involved in the management and servicing of commercial egg farms. He is also the Managing Director of AAA Egg Company Pty Ltd, a director of West Coast Eggs Pty Ltd, a director of Novo Foods Pty Ltd, a director of Days Eggs Pty Ltd and Pure Foods Eggs Pty Ltd as well as being a Director of a number of other egg related businesses.

Malcolm Ward

(Non-executive Director – Appointed 30 May 2008, member of the Audit Committee)

Malcolm has been in the egg industry for over 25 years having owned and operated cage and free range farms and has served on industry related boards in the area of farm management and feed supply. He is also a director of AAA Egg Company Pty Ltd and its subsidiary West Coast Eggs Pty Ltd as well as being a director on a number of other private companies. Malcolm is the Managing Director of his family’s independent supermarkets and also has commercial interests in property. He is also a director of Australian United Retailers Limited (NSX: AFO).

Bruce De Lacy

(Company Secretary – Appointed 1 August 2003, Executive Director – Appointed 30 April 2014)

Bruce has over 30 years’ experience in the egg industry and has previously been employed in a number of positions at the Company including General Manager and Chief Operating Officer.

Bruce has a Bachelor of Business Studies from Swinburne University, majoring in Accounting, is a CPA and is a Fellow of the Governance Institute of Australia.