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Fundraising by Novo Foods has donated $150,000 to the McGrath Foundation through the sales of its specially marked McGrath Foundation pink Farm Pride, Golden Eggs and Aberfeldy packs, over the past 12 months (financial year 2014-2015).

In June 2009, Novo Foods launched its first cage free pink egg range into Woolworths and Coles supermarkets, donating 20 cents from every pack sold to the McGrath Foundation. Novo Foods now donates $150,000 each year with money raised from the sales of the cage free and free range pink eggs. This donation is helping the McGrath Foundation to fund McGrath Breast Care Nurses in communities right across Australia and to increase breast awareness in younger women.

Novo Foods Managing Director, Bruce De Lacy, said the Australian public has really supported the McGrath Foundation by purchasing pink eggs in the Novo Foods brands.

“Since their launch in June 2009, Novo Foods’ pink eggs have raised $1,009,151 for the McGrath Foundation,” De Lacy said.

Currently, one in eight Australian women will be diagnosed with breast cancer by the age of 85¹, but not all of them will be fortunate enough to have the support of a breast care nurse. The McGrath Foundation is working to achieve Jane McGrath’s dream of a breast care nurse for every Australian family experiencing breast cancer.

The McGrath Foundation’s Tracy Bevan has thanked Novo Foods and its customers for their generous support.

“By purchasing Novo Foods pink eggs, you have supported many thousands of Australian women experiencing breast cancer, and their families. As of December 2015, there are 110 McGrath Breast Care Nurses working in Australian communities who have supported over 44,000 families experiencing breast cancer.”

Novo Foods pink eggs are available in cage free 600g or cage free 700g packs in selected Coles supermarkets in Victoria, Tasmania and Western Australia.

For more information about the McGrath Foundation visit

¹Australian Institute of Health and Welfare & National Breast and Ovarian Cancer Centre 2009. Breast cancer in Australia: an overview, 2009. Cancer series no. 50. Cat. no. CAN 46. Canberra: AIHW.

pink eggs